We’ve all heard the damning stats testifying that Facebook users don’t really click on the ads cluttering their sidebars (I know I don’t). But that doesn’t mean Facebook is totally useless for business. According to a new article by the New York Times, Facebook is becoming an effective way for many small business owners to sell their goods online, in what has been dubbed “F-commerce.”
The Baby Grocery Store is just one example cited by the Times. Store creator Darren Gann added a shop feature to his business’ Facebook page, lists products, and accepts payments through a platform called Payvment. Gann says 35% of his company’s sales come through Facebook.
Think setting up your own shop might be worth a shot? Head over to the New York Times article for more info, plus tips for making your shop a success.