As quickly as the Kony 2012 video went viral, questions and skepticism arose about Invisible Children, much of it specifically targeted to how the nonprofit manages its finances: What exactly does it do with donation money? Why doesn’t more of their spending go to Central Africa programs? Is spending so much money on “awareness” even a good way to approach the Kony problem? Invisible Children CEO Ben Keesey addresses these questions in a new video released yesterday that aims to increase financial transparency.
Does Keesey’s video have any impact on your opinion of Kony 2012?