Mascot Showdown with Flo, Mayhem, and the Gecko

By on Mar 8th, 2012 | Daily Grind, Work

Insurance is boring as plain oatmeal, but in the last 10 years or so, GEICO’s Gecko, Progressive’s Flo, and Allstate’s Mayhem have made the commercials entertaining. (You need to bring more than a good neighbor to the game, State Farm.) Each mascot serves as a figurehead for one the nation’s largest insurers. Both Allstate and Progressive are publicly held, while Geico is a wholly owned subsidiary of Warren Buffett’s Berkshire Hathaway. All three have total assets over $20 billion dollars and were founded in the 1930s. But as far as consumer popularity goes, Flo–who first appeared in 2008, eight years after the Gecko, and two years before Mayhem–is the hands-down winner with more than three million Facebook fans.

Here’s how the three mascots and their respective companies stack up.

I've written about everything from watercolor surf artists to the fictional basketball prowess of the POTUS. Here are my thoughts on money.

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