If you’re thinking of offering a product or service for free initially and then implementing a fee-based service down the road, be wary. For a brief time in 1942, the Red Cross charged Armed Forces members for their formerly free doughnuts. Despite re-instituting free doughnuts almost immediately, 70 years later, the Red Cross still elicits groans, surly comments and disdain from those vets who remember.
Check out the full story at npr.org.
Slideshow image by Mr. T in D.C. via cc.
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