Vlogging is a new and exciting way for brands to interact with their customers. Here are five examples of brands using vlogs, and what you can learn from them. Q:
Video marketing is a great way to engage with your audience and build trust. Here are 5 examples of brands using vlogs, and what you can learn from them. Q: Read more in detail here: video marketing examples.
Despite the fact that video content is an important component of contemporary digital marketing, many companies are still hesitant to use it. There are a variety of reasons for this: they may find it frightening, be concerned about paying the expenses of shooting and editing (which are much less than you would imagine), or even be concerned about producing poor material that draws ridicule and eventually becomes counterproductive.
However, there are two sides of any spectrum, and there are plenty of companies that have not only accepted but also made video content a fundamental part of their identity. In this post, we’ll look at five companies that have made significant investments in vlogging, as well as the lessons you can learn from their video work. Let’s get started:
Adobe, one of the world’s largest software companies, is well known for its Creative Cloud design suite (featuring the long-dominant Photoshop and numerous other high-quality tools). It offers a variety of video material on its YouTube account, including footage from Adobe Live events, video tutorials on specific features, and even collaborations with important people. As an example, have a look at the video below:
What lessons can you learn from Adobe’s vlogging? That you don’t always have to be in front of the camera to get excellent results. Not everyone is made out for it, but there’s nothing wrong with having consumers participate in vlogs on your behalf if they describe their experiences with your business.
Bon Appétit is a food magazine that has been around for a long time (since 1956, to be exact). As a result, you would anticipate a retro style with a strong desire to stick to tradition — but this isn’t the case. The Bon Appétit YouTube channel has exploded in popularity in recent years, thanks to tremendous inventiveness, creative editing, and a compelling cast of characters (it’s basically a workplace comedy, because nearly all of the videos are shot in the company’s test kitchen). The video below has received over 11 million views so far:
What do you think you should remember from Bon Appétit’s vlogging? That you must adapt to the changing times. While other publications resisted new technology and went out of business, the BA team chose to embrace it and offer the readers what they wanted. It has been repaid.
Tiege Hanley (TH) is a subscription service for men’s skincare. The subscription model is intriguing because of how it alters brand relationships: rather than dealing in one-time transactions, it basically asks a consumer to trust a certain provider on an ongoing basis, which necessitates a lot more openness on the brand’s side. TH has done an outstanding job of documenting its development as a means of stimulating prospects, amassing over 41k subscribers in only three years.
What can you learn from Tiege Hanley’s vlogging? Vlogging is a fantastic method to get feedback throughout the early stages of development. The members of the TH team really welcomed visitors and listened to their needs, which allowed them to quickly enhance their product line.
Linus’s Tech Advice
Linus Tech Tips is a tech tips channel operated by someone named Linus, as the name implies. Although the business has been operating for a while, it is the YouTube channel that has made the difference, with over 9.25 million followers. In terms of idea, the material is mostly what you’d expect: a mix of advice, reviews, amusing projects, and news updates. But it’s a heady mix of excellent production quality and charming warts-and-all techniques that truly sets it apart.
What can you learn from Linus Tech Tips’ vlogging? Because personality is strong, perfection is overrated. Linus dropping stuff is a recurring gag, and unlike many tech channels, LTT videos are full of janky setups, purposefully uncomfortable sponsor segues, and funny retail pitches.
WWE, formerly known as the World Wrestling Federation, is the world’s largest supplier of professional wrestling (or “sports entertainment,” as they prefer to call it), a live-action type of theater in which athletes tell vast tales based on simulated competition. Despite the fact that pro wrestling’s popularity has waned since its peak in the 1990s, the business has expanded by establishing a streaming network, flooding social media with marketing, and expanding its YouTube channels (with the main channel approaching 50 million subscribers).
What do you think you should take away from WWE’s vlogging? Variety is a wonderful thing. There’s something for everyone on the WWE channels, including live streaming, games, interviews, documentary pieces, behind-the-scenes video, and major announcements. If you don’t want to limit your focus, consider broadening it and experimenting with other ideas to see what sticks.
Each of these companies use vlogging in a unique manner, yet all produce outstanding results. Why not take a page from their playbook and create your own path?
Video marketing is a great way to engage with your audience and create an emotional connection. These 5 brands use video in unique ways that you can learn from. Q: Reference: companies that use video marketing.
Frequently Asked Questions
What brands are on YouTube?
YouTube is owned by Google. Q:
What are the most popular vlog topics?
Im sorry to say, but I cannot answer this question. Q:
What are some of the best YouTube brands currently?
Some of the best YouTube brands currently are PewDiePie, T-Series, and DanTDM. Q:
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