Vlogging is a new form of marketing that has taken the world by storm. But can vlogging be a real business? This article will show you how to make it a career.
Vlogging is becoming more and more popular, but it can be difficult to make money. However, there are ways that you can earn money in vlogging! Read more in detail here: how to earn money in vlogging.
You’ve undoubtedly heard that “vlogging on YouTube isn’t a genuine profession.” Is that true, though? That is the question we will address in this article.
We’ll look at how much money vloggers can earn on YouTube, how difficult it is to get there, and what you’ll need to make vlogging a company.
Let’s start by debunking some myths about what it takes to build a profession out of vlogging.
Have People Turned Vlogging Into a Career?
They have, in fact. And you’re undoubtedly familiar with at least a few of them.
On YouTube, people like Jake Paul, Pewdiepie, and Zoella are very well-known and make millions. That is common knowledge.
They are, however, at the very top of the mountain, so they aren’t a suitable point of reference.
The actual issue is: can a regular person start vlogging this year and make a profession out of it in a year?
Yes, and yes, and yes, and yes, and yes, and yes, and yes, and
Graham Stephan, for example, launched a real estate investment channel in 2017. He was earning several thousand dollars each month on YouTube a year later. And he’s earning over $100,000 each month this year.
This is incredible! However, you’ve undoubtedly heard of some YouTubers who are very famous but are barely scraping by after years on the platform.
This is also correct. But why is this the case?
It’s not about how many views they receive, but you do need a lot of views on YouTube to become a billionaire. Their specialty and how they monetise their channel are the reasons for this. When it comes to earning money on YouTube, your target audience is essential.
In comparison to a well-monetized YouTube channel with 200,000 views in a highly lucrative niche, a poorly-monetized YouTube channel with 1 million views in an unproductive niche may earn very little money.
This implies that if you pick the appropriate, lucrative topic and monetize it properly, you don’t need tens of millions of views to earn a good living from your YouTube channel.
The Right Way to Monetize a Channel
Some channels are more lucrative than others for a variety of reasons, as we’ve previously discovered.
However, one of the major issues with unprofitable vlogging channels is that they do not provide a service or product in exchange for their videos.
Most struggling YouTubers just want to make videos about their life in the hopes of receiving money in the form of a government stimulus check.
Unfortunately, as we’ll discover later in this essay, that’s not the case.
You must provide something of sufficient value for people to want to spend their money on it.
Instead, the majority of vloggers depend only on ad income, which pays little.
Selling your own items is the only way to really earn money.
Let’s look at some of the most popular ways to make money with your films to see why:
Your videos will start showing advertisements automatically after you become a YouTube partner—currently, you need 1000 subs and 4000 hours of view time in the past 12 months—:
The majority of the time, these advertisements show before, during, and after the video.
You have no influence over who advertises on your channel. YouTube, on the other hand, selects the ads for you.
This is generally the least effective monetization strategy since YouTube retains the majority of the money paid by advertising (about 55%) while you keep the rest.
However, the topic of your film will have a significant effect on how much money it earns from advertisements.
Advertisers that pay YouTube want their advertisements to appear on videos that are relevant to their services.
Advertisers will not be interested in your films if they are not linked to any service or product, therefore you will not have excellent advertisers outbidding each other to show their advertisements on your videos.
For example, if your video is about “My greatest fear,” marketers won’t be able to sell anything with that video.
If, on the other hand, your film is on “the greatest travel credit cards,” a slew of credit card firms will compete to have their advertisements appear above those of their rivals. This will make you a ton of money, and I mean a ton.
Simply said, if your audience is interested in goods and services, you will attract more marketers who are looking to sell their wares, and you will make more money.
Read our CPM page for more information on ad income and how it works.
Affiliate marketing is a method of selling other people’s products.
Because you won’t be sharing any money with YouTube, this is typically considerably more lucrative than ad revenue.
In your video description, you’ll provide a specific link to a product’s purchasing page—for example, an Amazon page. You’ll be paid a commission if someone buys the product after clicking on your unique affiliate link:
These are affiliate links, which means the author will be paid if you click on them.
The amount of the commission will be determined by the product.
It may be as little as 2% and as high as 50% of the total. However, most physical goods pay out 8% commission, whereas digital products and services pay out about 30%.
Some subscriptions also provide recurring income, such as 30% of the monthly membership price as long as customers keep their subscriptions active.
So, if you sell a $1,000 digital camera via your affiliate link, you may make $40 if they provide a 4% commission rate.
If the commission given is a 30% recurring charge, you’ll earn $3 per month for as long as they’re enrolled if you sell a digital product like a subscription-based video editor that costs $10 per month.
However, you must be in a product-related specialty for this to be feasible. This is why there are so many online product reviews.
They are all profiting from the selling of their products once they have been purchased.
Owning and selling your own goods (Digital or Physical)
Is there anything better than retaining 8% of the sale? Keeping a hundred percent.
You may have a very genuine company generating significant money if you can come up with your own goods.
However, since physical goods are difficult to ship, most vloggers and YouTubers choose digital products and services. Here are several examples:
- Content that is unique (Patreon, OnlyFans)
- Courses available through the internet
An online course is the most popular option for a genuine vlogging company because they are so simple to create and sell. You just put in a lot of upfront effort and then sell them for years.
You may sell your own online program for beginners, intermediate, and expert players if you’re teaching a skill like playing guitar on YouTube.
This is something that Paul Davids and a lot of other people do:
People will happily pay for anything that is more in-depth and structured than your free movies.
You may sell it for $200, which is much less than the cost of most in-person courses. That is why individuals today choose to purchase online courses.
Simply film the courses in the same way you would for YouTube videos, then use a platform like Teachable to host your course, charge your students, and restrict access to those who have not paid.
Choose a target audience that is eager in learning new things if you want to convert vlogging into a genuine business… This leads me to the next point:
What Determines the Profitability of a Niche?
It all comes down to the target audience, how much money they can spend, and how eager they are to spend it in order to convert vlogging into a profession.
You probably already know that offering a service or product in return for money is the greatest method to earn money in real life. Your videos won’t generate any money if your audience doesn’t purchase anything, and you won’t be able to sell anything yourself if your audience doesn’t buy anything.
If your specialty is just “you,” for example, you’ll need a LOT of views to earn money on YouTube. It’s difficult to convert vlogging into a genuine profession when you simply share things about your life—things you wish to accomplish, your difficulties, and your everyday activities.
Why? These kinds of films are seen by those who have a lot of spare time and are seeking for easy amusement.
Who has a lot of spare time, anyway? High school and college students are among the young people. What about money? How much do young people have? Nothing. Nada. They’ve run out of money.
This implies that your advertisements will not generate a lot of revenue since your audience does not have a strong need for any product or service—the more items your audience wants to consume, the more money marketers will pay you to show their ads.
Take a look at Korean YouTuber itsjinakim, for example.
She has 449K YouTube followers. She has also amassed over 3 million views on her videos.
Despite this, she only makes a little more than $1000 a month on YouTube. In her video “being broke at 30,” she discusses this.
She can’t offer a product or service since her audience isn’t interested in spending money. They just want to be amused by her Korean experiences.
If you want to earn a living from vlogging, you’ll need to discover a niche that enables you to link goods and services to your videos.
Let’s look as few instances of successful YouTube markets:
Some Markets to Target That Are Profitable
There are many niches in the following areas where you may earn a lot of money:
- Cosmetics: Because women spend a lot of money on makeup, there are a lot of products to offer via affiliate marketing in this area. Top YouTube makeup artists even have their own cosmetics lines.
- People would sell their children to have abs, but they wouldn’t quit eating carbohydrates, for sure. You may sell your own training plans, other people’s protein bars, equipment, and so on in this business. There’s much to sell, and it’s one of the most profitable—and competitive—niches out there.
- Money and investment advice: People must invest their money in order to earn money, which necessitates, well, spending money.
- Relationship advice: This is especially important for those who are currently working and nearing marriage age. When you’re about 30 years old, nothing hurts more than not being able to establish a solid relationship. People are willing to spend a lot of money for relationship counseling (up to $10,000 per program).
- Anything geared at retirees: A excellent example is how to improve your golf game. Hundreds of thousands of dollars are available in the investment accounts of wealthy retirees. And trust me when I say that they will attempt to squander it before the reaper arrives.
More examples and information on how to discover your own lucrative niche may be found in this post on high-CPM channels.
Conclusion: Can Your Vlogging Channel Become a Profitable Business and a Real Job?
If you want to convert your YouTube channel into a legitimate company and perhaps a profession, choose something that is simple to monetise with goods or services.
You must sell goods and services to individuals who are looking to purchase them—or assist others in selling them.
Your vlogging channel will just serve as a marketing platform for these products.
You will gain your viewers’ trust by assisting them with your films for free, and they will want to take things to the next level by purchasing what you have to offer.
You are not required to create your own goods. Affiliate marketing allows you to sell other people’s products without having to worry about producing a decent product or dealing with customer care.
However, if you develop your own digital goods, which are simple to manufacture, you may have a legitimate vlogging company that pays more than any “real” job.
Just remember that, like any other profession, vlogging has its own set of laws that you must follow in order to operate lawfully.
Vlogging and YouTube channels, in general, are a business concept that is thriving like never before. Each year, more individuals visit YouTube, and the market continues to expand.
So, if you want to create a full-time vlogging channel, go for it!
Just keep in mind that it will take months of hard effort before you see any results. But that’s the way it’s supposed to be. You must first establish your audience. Vlogging is a long-term investment rather than a quick way to wealth.
Vlogging is a new type of media that has been growing in popularity over the past few years. It’s becoming more and more common for people to make money off their vlogs, but it can be difficult to start out. This blog will teach you how to make your vlog become a career. Reference: is vlogging a business.
Frequently Asked Questions
Is vlogging considered an actual profession?
Yes, vlogging is considered an actual profession.
Is vlogging a good career choice?
Vlogging is a great career choice for those who are interested in creating content for YouTube.
How do I get a career vlog?
To get a career vlog, you would need to do a lot of things such as create your own YouTube channel and upload videos there. You can also go into the settings menu and change your profile picture.
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