The blogging industry is booming, with more than 50% of bloggers earning six figures or more. Blogging has also become an increasingly popular career choice for millennials who are looking to make a living online.
The how to create a blog for free and make money is a step-by-step guide to creating your own profitable blog in 2021.
Do you want to learn how to create a profitable blog? You’ve arrived to the correct location.
Many individuals want to earn “passive income,” as it is often referred as. This is money that comes to you on a regular basis without you having to actively “work” for it. That does not imply that the funds are unrestricted. To develop a product or service that generates passive revenue, you must put in the effort. However, you only have to do it once, and it generates income indefinitely.
A blog is one of the most traditional internet methods for generating passive income. While you must produce new material on a regular basis (so it isn’t completely passive), the income streams it generates are recurrent, and the content may expand at a rapid pace.
But how can you start a blog and make money from it? Continue reading for a step-by-step guide to starting and perfecting your own blog.
What exactly is a blog?
The internet-based counterpart of a self-published newsletter or magazine is a blog, which is short for “weblog.” It is based on a very basic concept. People post updates on a regular basis on a certain topic or subject area. Regular updates, perhaps, will begin to attract visitors and readers.
Blogs may be about anything and can be written by anybody. They may appeal to a wide audience or a small group of people. They may be enjoyable for the whole family, scientific, entertaining, instructive, or anything in between. The only constraint is your capacity to generate fresh blog material. Anything you can write about on a regular basis would make an excellent blog topic.
What Are the Benefits of Starting a Blog?
Blogs are created for a number of purposes. The primary, and most frequent, reason is to earn money. A variety of methods (which we’ll go over in more depth later in this post) may be used to monetize blogs.
Of course, not everyone is looking for a quick buck. Some individuals just like writing about their interests or interacting with others who share their interests.
Regardless of your motivations, there’s no denying that blogging has a number of advantages. It’s entertaining. It provides a great lot of flexibility in terms of time (you can always write a bunch of posts and then schedule them for later on in the week or month). You can work from home or from anyplace using a laptop, tablet, or even a smartphone in an emergency.
Some of the most frequent reasons for individuals starting blogs are listed below.
- Make a positive impact
- Share what you know and what you’re passionate about.
- Make money on the internet
- Create a sense of belonging.
- Increase your visibility.
- Establish yourself as a leader.
If you’re reading this, you’re probably interested in starting a blog to earn money, so keep reading.
Is it Possible to Make Money from a Blog?
To this question, the answer is an unequivocal “yes.” You may earn money from your blog in a variety of ways. How much money you make will be determined by the size of your audience and the nature of the niche you choose. There are blogs that earn anything from a few hundred dollars and hundreds of thousands of dollars each month.
In the end, monetized blogging is just another kind of content marketing. As a result, all of the various methods to make money from blogs are focused on a few things:
- The amount of people who read your blog on a regular basis. (This is by far the most significant aspect.)
- The readership’s degree of involvement.
- The amount of trust or authority you’ve earned within your target audience.
- Your capacity to take advantage of connections with other product and service providers.
When it comes to monetizing a blog, there are a number of additional factors to consider. However, they are the most important considerations.
How do people profit from their blogs?
We’ll go into more depth about the particular tactics later in this post, but for now, suffice it to state that individuals profit from their ability to attract an audience. Anything that attracts an audience, whether it’s television programs, newspapers, or sports events, has the potential to make money. (And, on sometimes, a lot of money.)
Sponsors are essentially paying you to direct a part of your audience to goods and services of your choice. As an example, you might place advertisements on sites that your target demographic frequents. You may show them goods or services they wouldn’t have seen otherwise. At the end of the day, you’re turning your audience into sales, regardless of the technique you choose (or at least trying to).
Step-by-Step Instructions for Starting a Blog
Without further ado, here is our comprehensive and thorough step-by-step tutorial to creating your own blog.
Choose a specialty.
The first step is to choose a specialty for your business. There aren’t many blogs that don’t have a clear emphasis. And, although some celebrities can afford to speak about anything they want and still have readers coming to their blogs, we’re guessing you’re not one of them.
However, how do you choose a niche? There are an endless amount of subjects to select from, making it difficult to narrow down your options. We’ve compiled a brief list of guidelines to follow in order to assist you choose a profitable niche.
Choose a topic about which you are enthusiastic.
This is the most crucial factor to consider. It takes a lot of time and effort to research, write, and publish content for particular blog posts on a regular basis. If you’re not enthusiastic about what you’re writing about, you’ll quit up soon.
Pick a sub-niche in that region if you’re truly into roller derby. Go crazy if you’re a fan of behavioral economics. It is less essential what subject you pick than how interested you are in it.
Check to see whether others are looking for information on the subject.
There is one exception to this rule. No one will read your blog if you are the only person on the world who is interested in a subject. Finding out whether others are looking for what you’re interested in on major search engines is one method to see if others are interested.
Gauging user interest in a topic is a science in and of itself, but even if you’re not acquainted with the methods, there are a few simple ways to do it. First, check Google Trends to determine whether interest in your subject is increasing or decreasing.
When studying Google Trends, remember to keep geography in mind. Stick to US data if you want to attract Americans. If you want to reach a global audience, broaden your search.
You may use a variety of paid services to find out how many people are Googling Google for certain search keywords. Free trials or freemium features are available on many of these sites. You may get a list of these services by searching for “free search volume tool.” If you’re serious about blogging, you may invest in paid keyword research tools to give yourself a leg up on the competition. KWFinder is an excellent entry-level keyword research tool. It’s a strong tool that’s also reasonably priced in comparison to other keyword research tools.
The topic’s competitiveness
Assume you’ve discovered a niche in which you’re interested. Let’s also assume that there’s a lot of search traffic and that it’s increasing. Have you won the lottery? The answer to that question is contingent on how competitive your field is.
Some topics have gotten so crowded that it’s becoming more tough to stand out from the throng. Consider the topic of cosmetics and beauty, for example. There are a seemingly infinite amount of YouTube channels, blogs, and entire websites dedicated to cosmetics and beauty subjects. Because of the low odds of success, these types of congested topic areas are not always advised.
You may use paid or freemium services to assess the search competitiveness of popular keywords in the area you want to write about to conduct some preliminary research to see how competitive a subject or topic is. Again, tools like KWFinder are useful for determining how competitive a market is.
Pro Tip: Take advantage of the free trials that these services provide.
Choose a name that can be trademarked.
You should choose a name if you can discover subjects of increasing interest to readers that aren’t too competitive. It’s not just any name that will do. Try to come up with something that will appeal to your target audience, is simple to remember, and has potential for expansion.
Instead of “Steve’s Blog,” a data science enthusiast could try “Data Mining for Diamonds.” The latter enables you to go beyond simply a blog and includes certain keywords that your target audience may be interested in.
Select a domain name.
After you’ve decided on a solid, brandable name for your new business, you’ll need to choose a domain name for your blog. (The text you type into your browser’s address bar to go to your website is known as a domain name.) A domain name is www.google.com. www.whitehouse.gov is as well. The domain is essentially your website’s address. To put it another way, if your website were a home, the domain would be the address.
There are several businesses that may help you choose a new domain name for your blog, however we recommend HostGator. They’ve been operating for a long time and have a really sleek and user-friendly website for choosing a domain name.
Simply go to HostGator and type the desired domain name into the search box. If the domain name is available, it will appear in the search results, along with the price of buying it. If it isn’t available, you’ll be given a list of nearby options to consider.
Choosing a domain name may be difficult. You want something that people will remember but also properly defines your blog.
Select a hosting package.
The next step is to choose a service to host your blog (and other website pages, if applicable). The service providers will host your blog on a server and make it accessible to viewers. All of your website’s files are stored on web hosting. In other words, if your domain is your home’s address, web hosting is the real home to which that address refers.
There are several providers that provide hosting, just as there are many services that provide domain names.
Hostgator is our preferred provider. Their pricing are fantastic, their performance and customer service are excellent, and signing up with them is simple.
To create a HostGator account, first go to HostGator.com. Once you’ve determined which plan is right for you, just click the “Buy Now” button to get started.
Choose a plan that best suits your needs. At the time of writing, they are providing a fantastic bargain for unlimited websites for just $3.95 per month. On shared yearly subscriptions, you’ll additionally receive a year of free domain registration. Hostgator is a fantastic place to begin started.
We don’t want to spend any more time on hosting, but we believe it’s essential to highlight SiteGround, the WordPress hosting provider we use.
SiteGround is a strong hosting provider that, although somewhat more expensive than HostGator, offers the best in class in terms of speed, dependability, performance, and security. They also have a fantastic customer service department.
Select a CMS (Content Management System).
Some individuals choose to create their own blogs and websites from the ground up. However, for the vast majority of individuals, this is not a viable choice. It requires a thorough understanding of HTML and other web programming and markup languages.
Many people choose for a content management system, or CMS, as an alternative. You may use CMS systems to create content without understanding HTML, CSS, or other web-specific languages.
WordPress is our favorite and most popular content management system. It’s simple to use, inexpensive, and has a large user community to turn to if you run into any problems.
Pro Tip: Download the WordPress platform for free at wordpress.org (not.com). Connect to your server and upload the WordPress files. Then, for WordPress to utilize, build a MySQL database. After that, complete the installation procedure and you’re ready to go!
If you’re serious about blogging and want more capability and freedom, we highly suggest using the self-hosted version of WordPress (which is the.org version). However, depending on the design (or theme) you select and the material you want to put in your blog, this approach will require some upkeep and editing. (You should also make sure that the theme you select is frequently updated and secure.)
You may want to utilize the hosted version of WordPress if you simply want to write and don’t want to deal with any of the technical elements of your site (wordpress.com).
Choose a suitable WordPress theme.
To modify the appearance of your site, WordPress has a large number of themes to select from. The one you choose should be based on the topic you’ve selected, your own tastes, and your intended audience. Match the appearance and feel of your site to the preferences of your target audience.
If you’re dealing with a serious topic, avoid using a cutesy motif. If you’re writing about something enjoyable, don’t use a business theme. Match your topic to your overall theme.
There are practically hundreds of WordPress themes available, so it’s easy to get overwhelmed by the variety. Choose a theme that is lightweight and responsive across mobile devices for better flexibility and performance. This is the most crucial point.
Themeforest, which has over 11,000 themes to pick from, is a great place to look for excellent WordPress themes.
Create your first blog entry.
Now comes the exciting part. It’s time to start writing your first blog article! While you may just sit down and start writing about anything comes to mind, there is a better method to choose a subject.
Before you start writing your first article, you need conduct some keyword research.
To begin, choose a topic that you believe others would be interested in reading about. It may be a hot issue on Twitter or in the news, a topic that hasn’t been covered in depth on other blogs, or any other topic you believe your readers would be interested in.
Second, do some keyword research (as we discussed in a previous section of this article). Is there a rise in interest in the subject? Is there a high amount of searches? Is it a fair amount of a monopoly? (Translation: double-check that there aren’t a slew of articles on the same subject as the one you’re going to tackle in your own work.)
Third, make sure your content contains some of these keywords and key phrases. But do it in a natural way. Don’t perform what’s known as “keyword stuffing,” which involves cramming keywords into places where they don’t belong. That is not acceptable to Google, and you will be punished. Above all, your readers will be offended.
Pro Tip: “Search Engine Optimization” is a speciality in the area of search engine optimization (SEO). The finest SEO techniques may be the subject of a series of articles in and of themselves. For the time being, we’ll simply suggest that hiring an SEO expert to edit your content for maximum online visibility may be a good idea.
Post your content and promote it.
You’ll want to get people to read your first article now that you’ve finished it. So, first and foremost, use the WordPress platform to publish it to your website!
Once you’ve done that, you may promote your content in a number of ways.
- Share your article on all of your social media accounts. Use social media sites like Facebook, Twitter, Instagram, Reddit, and Pinterest to spread the word about your new post.
- Distribute your article on relevant message forums. (However, don’t spam!)
- Pay for Facebook or Google Ads to promote your article. However, be aware that this may be costly. (In particular, Google.)
- As previously said, hire an SEO expert to optimize your article for search engines in the hopes of attracting organic visitors.
How to Make Money from Your Blog
We’ve finally arrived to the meat of the matter. After all, The Modest Wallet, not The Modest Writer, is the name of this website. You want to know how you can make a buck or two from all of your hard work. And there are a variety of options.
This is the most traditional and well-known method of monetizing a blog or other website. Banner ads have been used to monetize the internet practically since its inception.
The idea is straightforward. You allocate X percent of the screen real estate on your website to advertising. You get compensated when people either click or see your advertisement (depending on the kind of program you engage in).
Ads your visitors view are based on their search and browsing history, as well as the content on your website, thanks to programs like Google AdSense. This improves clickthrough and conversion rates, resulting in more money flowing into your bank account.
The more visits you have, the more money you’ll earn, just like any other kind of blog monetization. This is not our recommended way of monetizing a blog since it may be inconvenient for readers.
Pro Tip: Manage and balance the amount of screen area you devote to advertisements. People will not return to websites that are constantly bombarded with advertisements. They want a nice visual experience, therefore don’t sabotage it with a barrage of ads.
Affiliate marketing is a kind of marketing in which you
Affiliate marketing is the golden grail of income for many bloggers. The rewards are substantial, the choices are many, and the approach is adaptable enough to accommodate a wide range of bloggers.
Affiliate marketing, for those who are unfamiliar, is the practice of businesses paying sponsors to drive customers to their goods and services. The affiliate receives a percentage of the sale profits for each successful transaction.
Profitable affiliate partners, particularly those selling digital services or goods, may pay as much as 25%, 50%, or even 75% of each transaction. Even better, several subscription service providers give affiliates a percentage of each monthly subscription they bring in. The affiliate receives regular income as a result of this.
By offering unique discounts and offers, affiliate marketers often collaborate with the producers of the goods they’re promoting. As an affiliate marketer, it is your responsibility to contact relevant businesses and suppliers to assess interest in a transaction. For individuals who join up via an affiliate link, many businesses will be prepared to provide longer trial periods or increased yearly discounts.
Affiliate programs are available from most major merchants and digital product suppliers. To locate their affiliate page, just Google “[name of business] affiliate program.”
Affiliate marketing and the idea of “curation” go well together. Consumers are increasingly turning to advisers, influencers, and well-known individuals for guidance on how to navigate a crowded market. Anyone with a big blog audience is, by definition, an influencer.
Curation is when you produce lists, reviews, or other collections of goods that you’ve verified and suggest to your audience. Clickthrough rates and conversions may be unexpectedly high if you offer an affiliate link, which is often linked to a special promotional deal.
We strongly suggest Matt Giovanisci’s The Affiliate Marketing Video Course over at Money Lab if you’re interested in learning more about how to make money via affiliate marketing. This training is without a doubt one of the finest tools for learning affiliate marketing and making significant money.
Individual agreements are a fantastic method to make a lot of money via sponsorships. If you see that you have a sizable audience or readership, start thinking about what goods or services may appeal to them. Then see if any of the companies that provide such goods or services would want you to sponsor them.
Sponsorship agreements come in a variety of shapes and sizes. Some are straightforward agreements in which the sponsored business enables the sponsor to utilize their product or service for free in exchange for promoting it. Others are more profitable, enabling the sponsor to receive a share of any sales that can be directly linked to the sponsorship. Others are flat-rate agreements between the business and the sponsor.
Maintain your reputation regardless of the sponsorship agreement you engage into. People visit your page because you have authority, at the end of the day. In other words, they have faith in you and your judgment. People will trust you less and your audience will suffer if they get the idea that your support can be easily bought and sold.
Pro Tip: Only sponsor goods or services that you can confidently recommend. Only sponsor products or services that are on-brand and that you would use yourself. This is an important element of maintaining your reputation.
Products in the Digital Age
Offering digital goods is a good method to boost the amount of money that comes in via your site. To have an effect, this technique, like sponsorships, requires a large audience.
The advantage of selling digital goods is that you don’t have to worry about actual inventories. There is no R&D, production, warehouses, or logistics. The profit margin for digital goods is usually extremely high, while marketing costs are typically the highest.
You have a wide range of digital goods to offer your readers. The kind you choose will be determined by the subjects you discuss on your blog. A freelance writer, for example, could provide an eBook on how to effectively advertise a writing service. A graphic designer may sell a portfolio of her work. A software developer might create a program that is linked to the subject matter that he or she enjoys writing about. There are templates, images, plugins, and themes to choose from.
You may be able to offer bespoke services to certain of your readers depending on the topic matter you cover. You may, for example, provide accounting services to your followers if you’re an accountant who runs a blog on small company taxes. Why not provide bespoke software to state park lovers if you’re a programmer with a nature blog?
The possibilities are limitless, and freelancers have an abundance of them. Writers, graphic designers, data scientists, photographers, and others are all well-positioned to provide customers with customized services online.
Pro Tip: Don’t limit yourself to what services you may provide to your readers. While a writer may be able to provide online writing services, she may also be able to assist other writers who are just getting started. She may also teach a lesson on how to become a freelancer.
Increasing the Size of Your Audience
Readers don’t appear out of nowhere. To get people to read your blog, you need to promote it. Here are some of the greatest methods to make sure you’re writing for a one-person audience.
Blogging as a guest
Guest blogging, more than any other technique, is essential for growing your readership. For starters, it promotes your work on more established blogs and alerts new readers to the existence of your site. Second, it generates “backlinks,” as the SEO business refers to them. These are links from other websites to your page. Some (but not all) of these backlinks will help your blog’s page rank higher in Google.
Ads on Facebook and Google
These may be effective tools, but they must be used with caution. When you implement these, you should have already effectively monetized your site. This is because you must first determine how much each new reader is “worth” before you can determine if your marketing is profitable. Consider the following scenario.
Let’s suppose you spent $50 on a Facebook Ads campaign. It resulted in 1000 more visitors to your blog article. 10% of these people have subscribed to your blog. One of these 100 individuals joined an affiliate program, earning you $55. A brief glance at these figures reveals that your Facebook Ads campaign made a $5 profit. Yes, you may profit from sponsored traffic.
Pro Tip: The following example is grossly inadequate. If you’re serious about getting into digital marketing, you need either learn how to do it yourself or employ someone who can. There’s a lot more to digital marketing than what’s been mentioned so far.
If you’re ready for the challenge and want to learn how to create high-converting Facebook ads that will bring lots of traffic to your blog from day one, we suggest taking Mike Yanda and Bobby Hoyt’s Facebook Ads for Blogger Course at Laptop Empires. Blogging is difficult, and it may take months for Google to reward you with organic visitors, so here is a great video lesson to help you start earning money from your site by utilizing Facebook advertising.
Publicity, which is related to guest blogging, may take various forms. In other words, you’re searching for mentions of your blog in other publications. You may attempt a variety of methods to do this. Help A Reporter Out (HARO) will put out requests for expertise, which may lead to you being mentioned in local or national media. Alternatively, you may send out your own press releases to particular news organizations who could be interested in your blog.
The Internet and Social Media
The effective use of social media may have a significant impact on blog reading. Your daily and monthly statistics may increase by publishing fresh posts to your preferred social media source, personalizing your content for each kind of social media, and ensuring that you’re reaching the appropriate audience.
Pro Tip: Make an effort to target the appropriate kind of social media. If you’re a photographer, for example, utilize an image-centric site like Instagram or Pinterest. If you’re a writer, consider using a longer-form platform like Facebook.
The realm of blogging may be approached in a variety of ways. We’ve described the route above since it makes the greatest sense to us. If any of the steps don’t apply to your circumstance, feel free to change them.
However, keep in mind the Golden Rule of Blogging: More readers = more cash. You can’t make money from a blog if no one reads it. If you follow the recommendations given above, you may strive to grow that audience and improve their involvement. The possibilities are limitless from there.
The how to start a blog and make money is a guide that will help you get started with your own blog. It is an easy step-by-step guide that will help you start blogging in 2021.
Frequently Asked Questions
Can a blog be profitable in 2021?
I am not sure if a blog can be profitable in 2021, but it is possible.
How do you start a blog in 2021 step by step?
You can start a blog by creating an account on Blogger.com, using the free option. Once you have created your account, you will be able to make posts about anything that interests you.
Is it worth starting a blog in 2021?
Yes, it is. Blogging can be very profitable nowadays.
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